Mobile phone experts predict that Freedom 251 smartphones will sell. After examining the demo phones that were provided, they concluded that the touch phone is an excellent workhorse, that looks like an old iPhone 4.
The phone's high-performance processor, great battery-backup, high definition display screen bundled with full-features, makes it a "bargain" buy.
Freedom 251 is an Android smartphone made by RingingBells, an Indian manufacturer. Official specifications include a 1GB RAM, quad-core processor, Android Lollipop and a battery that's well juiced at 1,450mAH.
However, its $4 pricing remains unbelievable.
Top online technology portals are in heated debate on the business model of the manufacturer. Another controversial point is Ringing Bell's claim that the lower-than-actual manufacturing pricing of the full-feature smartphone will make profits from the sale.
The astonishing low sale price is a far cry from the actual production costs which hover around $8 per unit.
Justifying the pricing policy, the President of RingingBells, Ashok Chadha states that, Freedom 251 pricing was micro-managed to remain below $4 because his company wished to empower rural India and ensure digital equality.
Chadha proposes to bridge the difference in production costs and the low sale price through revenues earned from the online sale of Freedom 251 at a marketplace that Ringing Bells will set up.
He hopes to build a profitable marketplace model where partners will "showcase their goods for sale." Chadha claimed that the aim was not to make huge profits but to work with "reasonable margins and structure." The profits driven by the Freedom 251,"we do not intend to retain," he explained.
Ringing Bells hopes to sell as many as 250,0000 units in a month, through online and offline sales. It has set itself a goal of gaining 30% of the Indian smartphone user segment in the next year. Freedom 251 sales are largely via mobile-booking claim analysts.
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