Coca-Cola Co. on Thursday responded to criticism that its newly released Super Bowl ad was found to be racist and said they have a "productive conversation" with the American-Arab group over the issue.
"We are very concerned by these allegations and in no way is our ad meant to be derogatory to any group," said Coke spokeswoman Lauren Thompson told Reuters.
Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic "Mad Max" film race by him to reach a gigantic bottle of Coke.
"The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.
Coca-Cola released the first part of their Super Bowl 2013 Ad. The ending is up to you. The Coca-Cola Super Bowl 2013 Ad is titled Coke Chase.
This year's Super Bowl sees the San Francisco 49ers and the Baltimore Ravens battle for the Lombardi Trophy. Watch all the action on CBS with pre-kick coverage beginning at 6:00 p.m. ET and kickoff is scheduled for 6:30 p.m. ET, all on Feb. 3.