Today we take a look at the job responsibilites and salaries of various managerial marketing careers. Though not likely to be attained right out of college, these careers have proven to be some of the most lucrative around if potential employees are willing to climb their way to the top.
Advertising Managers
Median Salary: $80,592
Advertising managers deal with the promotional aspect of a company's sales initiative. They oversee the promotional programs a company puts in place that will usually combine advertising with some added incentive to purchase. As is always the case in business, their bottom line is increasing sales, and so they come up with the most effective ways to do so. Promotional campaigns span every different type of media imaginable, and there purchase incentives usually come in the form of coupons, rebates, and contests, among others.
Marketing Managers
Median Salary: $86,466
Working with product development and marketing research managers, marketing managers determine the demand for their company's product and services as compared to the demand for similar products offered by competitors. They identify potential markets for the company to move into and develop a pricing strategy to ensure that their company has a competitive edge in their current market. Marketing managers also monitor trends that would indicate the need for their company to develop new products and services.
Sales Managers
Median Salary: $101,640
Sales managers are responsible for a company's sales program. They manage the sales representative force of a company, and work to develop training programs to help the sales representatives achieve the sales goals set forth by the sales manager. Depending on the size and scope of their company, a sales manager may have several regional and local sales managers under them. They are in constant contact with distributors and dealers, and analyze sales statistics to effectively set inventory and increase profits.
Public Relations Managers
Median Salary: $86,737
Overseeing public relations specialists, public relations managers identify a specific audience to direct their publicity programs towards. Usually this job has very specific roles, such as product announcement or crisis management, as well specific industries, such as medical or technology. They assist the company executives with speeches, interviews, and any other forms of public contact they may have. Additionally they may handle special events designed to increase public awareness of a company and its employees.
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