Google recently announced that starting on Mar. 24, 2012 the company is offering its Nik Collection desktop suite for free. The search giant is considering this initiative as its "long-term investment" in "building incredible photo editing tools."
Previously, the Mountain View, CA-based company has sold the photo suite for $149. A few years back, the powerful photo editing software has been sold to photography enthusiasts for a fat $500. To top it all, the internet search company is offering a full refund to those who bought the software this year.
Google acquired Nik Software in September 2012. Although a subsidiary, Nik is still developing the software it created before it was acquired by the search giant, which include Snapseed, a photo-editing app for Android and iOS as well as the Nik Collection.
Google is now focused on this photo editing collection and making it absolutely free for the asking. The previous price of $149 is already a good deal, considering its initial price of $500.
Although free, the photo editing software is nothing to be sniffed at since it comes with professional level filter plug-ins for Adobe Products such as Lightroom and Photoshop, along with the Aperture from Apple. Offering them for free is a boon for the photography industry.
Those just starting in photography will no longer have to spend a lot of money just to get a full professional suite of photo editing software. Professional photographers are also all praises since the software has all the elements they need in their professional level.
But there are concerns especially from people who have previously used the Nik photo editing software for quite some time. They are afraid the initiative of Google could only mean that the software has already maxed its potentials and that there is nothing to look forward to with regards to its subsequent upgrades.