Have you ever wondered how and where your Starbucks coffee was made? Imagine a Seattle roastery that houses a giant hand-hammered copper cask with Starbuck's Reserve coffee beans stored after roasting. It's located in the Capitol Hill neighborhood, complete with a coffee bar, roasters, scooping bar, a coffee library and a retail platform.
Now, Starbucks has decided to move to New York to appeal to the discerning customers' taste in the area. According to Seattle Times, it was speculated that the move would be in Asia. Having chosen New York as its next location, Starbucks targeted the Meatpacking District. The company wants to reforge its credibility as the purveyor of coffee.
The Starbucks Reserve Roastery and Tasting Room is scheduled to open its doors in 2018. The facility is expected to cover 20,000 sq feet - larger than the original Seattle facility. The NY site will roast small batches of ultra-high quality coffee compared to its predecessor in Seattle.
What does this mean for New York? CEO Howard Schultz announces to its investors that the roastery is the metaphor for the whole company and will require resources and staff to accomplish the company's ambitions to double its revenue to $30 billion by 2019.
Though it's official news that the location will be set in New York, a Starbucks spokesperson explains that Asia is still being looked at for another roastery site. If it plans to follow the same floor plan as the one in Seattle, then the New York roastery may be in need of coffee baristas and customer-facing staff employees.
Are you a professional when it comes to roasting coffee and are looking for a job in New York City? This may be the opportunity for you. Get ready to flex your resume and roasting skills.
Visit the Starbucks official website for more information.
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