Dec 05, 2016 04:06 AM EST

Digital Marketing Strategies: Basic Things One Must Know!

By Inah Mallare
Digital Marketing Strategies: The Basics You Must Know!
The basics of Digital Marketing Strategy is something you must incorporate with your business to ensure effective and efficient investments. In the modern era where ad blockers are a norm, there is still a way for effective advertisements.
(Photo : Drew Angerer/Getty Images)

They key to Digital Marketing is to know how to adjust, especially in this fast moving world brought about by the advancement of technology. Most digital marketers have trouble keeping up and it is best to be prepared for unexpected changes. 

One of the most annoying factor in Digital Marketing is Ads, it is annoying for the viewer and later, for the digital marketer as well. Many users have started using Ad Blockers to free themselves from persistent pop-ups and promotions. Forcing viewers to disable their ad blockers may just make them want to stay away from your site completely. Since many users are aware that ad blockers serve as some sort of protection from cyber attacks or viruses. 

Ad Blockers are now a norm and digital marketers have to adjust their marketing strategies in order to cope and stay afloat. It seems that relying on banner advertisements is no longer a fruitful investment due to these ad blockers. According to Brandie Claborn from Intel Security via Forbes, it is best to give up banner advertisements since "You're more likely to survive a plane crash than click a banner ad," which is a nice way to put it. 

Moreover, Digital Marketing experts are now focusing their resources on social media and content creation, which have proven to work better than funding banner advertisements that are mostly clicked by accident. 

Another nifty Digital Marketing strategy is to go old school, word of mouth is still the cheapest form of advertisement, followed by email marketing. According to Entrepreneur, email marketing is one of the least expensive digital marketing elements which only required the marketer to compile a receiver list. Once the list is exported, the next step would be to send out a monthly newsletter to serve as a reminder that your brand exists. It is also helpful to exert effort to make the newsletter seem wholesome and legit. 

It is worth mentioning that Social Media is basically the best platform to advertise your business. Incorporating Social Media with your Digital Marketing Strategy can produce wonderful results. It is best to have a verified Facebook page and have the business verified on Google as well. 

In addition, being SEO friendly is also a handy thing to have in your arsenal of Digital Marketing Strategies. Having a website that is easy to read with good aesthetics and engaging content is key to having a successful marketing campaign. Content creation is, therefore, a good investment to make. Good content can easily be shared in Social Media and spread the word on your brand. 

For sure, it is not an easy task to maintain a successful Digital Marketing Strategy, however, it is possible with the right mindset and guide. Stay tuned to Jobs & Hire for more tips on how to stay afloat in the fast changing world of online marketing. 

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