Jan 27, 2017 08:51 PM EST

McDonald’s Latest Marketing Stunt Had Consumers Running After Bottles Of ‘Special Sauce’

McDonald's fans have long been waiting for the unveiling of the fast food company's "special sauce" mainly used for its Big Mac sandwich. The recipe, much like that of the Krabby Patty in Spongebob Squarepants, remains shrouded in secret and mystery.

To appease fans who are dying to know, McDonald's decided to launch a marketing strategy that will allow its customers to get a hold of bottles of the special condiment, UPI reported. Sadly for international fans, the giveaway of special sauce bottles will only happen in the United States.

 The marketing stunt heralds the arrival of a smaller Big Mac Jr. and larger Grand Big Mac, which are versions of the original Big Mac sandwich. The Big Macs all use the special sauce, the recipe of which is being fiercely protected by the fast food chain.

McDonald's announced on its news website that it is giving away 10,000 bottles of the special sauce. That figure is a bit too low especially since the fast food chain and the special sauce have millions of fans. However, the limited number of special sauce bottles is expected to be effective in drawing customers in the stores where they will be offered.

The limited number of bottles will be given to the first customers who come in the restaurants that will hand them out. Customers who do not know the secret code "There's a Big Mac for that" and who fail to say it to a McDonald's crew will not be able to get a special sauce bottle.

Users of Apple Inc.'s iPhone will also have an edge over Android users. The fast food chain made available a Big Mac Special Sauce Finder iMessage app that will allow users to determine if a McDonald's restaurant has the bottles or not. For customers who do not have iPhones, McDonald's posted a list of the restaurants on their website.

The marketing stunt follows the news that McDonald's sales and revenues tanked due to market and technological-related issues, Jobs & Hire previously reported.

Get the Most Popular Jobs&Hire Stories in a Weekly Newsletter
© 2017 Jobs & Hire All rights reserved. Do not reproduce without permission.

Join the Conversation

Real Time Analytics