When you are just starting your business, there is a lot of pressure to start building your brand and getting sales. Many companies turn to marketing campaigns to place their brand in front of as many people as possible. However, the options they choose are not always effective. So, with all of this in mind, here are just a few reasons why start-ups shouldn't be quick to rule out out-of-home advertising.
More Potential to be Seen
If you set out the right advertising strategy before you start, then you have a good chance to get your ads in front of the right people. Billboards and outside displays have the potential to be seen by thousands of people - which includes your target demographic.
Modern digital displays can also tailor what they show to need a specific demand. So, if there is an event nearby that suits your ad, then the display will show it to the people as they pass by.
Programmes such as Clear Start can help start-ups gain the experience they need to run successful ad campaigns.
Online Advertising is Getting Harder
Although many more people are getting their entertainment and shopping online, there is some animosity towards ads that are displayed while they watch and shop. This has led to many people getting ad-blocking software installed on their devices.
The rise of ad-blockers has made it more difficult for companies to get their ads in front of their customers. Because of this, other forms of advertising can be more effective and less divisive.
Evidence suggests that people are less bothered by OOH ads because they are not intruding on their life as much as online ads.
OOH Has a Good Reputation
Traditionally, billboards and other OOH displays were often used by big companies. These were displayed in prominent areas and led to these larger businesses establishing a trust with the consumer.
This trust and good reputation is still in effect and can be used by start-up companies to gain the interest of new customers.
Start-ups Can Embrace New Technology
OOH displays have been turning into digital out-of-home (DOOH) displays over the past few years. They have also been introducing new technology that can get your ad seen, and automatically track useful analytics.
Many displays now have cameras and other tracking technology so you can see who was looking at your ad, whether they interacted with it, and if the interaction led to a sale.
Passers by are more likely to interact with a digital display when they are outside, as this does not intrude on their time. They can make the decision without it being forced on them which many customers like.
You can also place your ads in locations that lead to more interaction, such as clubs and entertainment venues.
Don't Be Quick To Rule Out OOH Advertising
As you can see, OOH can be extremely effective for businesses large and small. By embracing OOH and DOOH displays, you can get the same if not better results from your advertising while continuing to target the same demographics as you would using online ads. This leads to better value for money and greater conversion rates.
© 2017 Jobs & Hire All rights reserved. Do not reproduce without permission.
* This is a contributed article and this content does not necessarily represent the views of jobsnhire.com
