Things have changed over the past few years. It is impossible for individuals, communities, and businesses to avoid the effects of the Covid-19 Pandemic and macro political and economic effects. PurpleBeach, however, sees change as vital, and the ability to adapt, as an intrinsic component for future organisational leadership. It is their mission to improve work lives and company culture for the better and to help business leaders, CEOs, and management to embrace innovation and change as a means to ensure sustainable commercial growth in the good and bad times. PurpleBeach is people-centric, that is their focus, they understand talent, they can harness technology effectively, and vitally they know how to impart this knowledge to others. This article will dive into PurpleBeach's top tips for industry leaders on how to embrace the uncertainty effectively.
Firstly, disruption is a must. This word may have negative connotations, but when it comes to getting results, it is necessary. In the words of PurpleBeach themselves- 'When you want different results, you need to do things differently. Our helpfully disruptive approach identifies what needs to change to get you the results you want.' PurpleBeach are determined to not simply 'people please,' but to analyse individual business needs and approach the issues with a plan suitable to implement positive change. Disruption is naturally a part of this and undoubtedly required.
Next, PurpleBeach advises that the number one factor for businesses getting stuck in a rut is the fear of failure. With assistance, this fear can be quashed. As taken directly from their manifesto, PurpleBeach explains that you should not 'ignore, but reframe "failure" to encourage innovation.' Linking it back to the first tip on the list, failure is an element of disruption, it is important to face, and learn from past mistakes.
Another pathway to success in leadership is asking questions and ensuring you take the time to listen. This is important for management to welcome in, as the people completing the day-to-day work are often the first to spot the issues. PurpleBeach instructs that you should ask employees to weigh in on problems and by fully tapping into employee feedback, meaningful conversations can follow.
There is then the understanding, as advised by PurpleBeach's founder Annemie Ress, that people can 'make or break a business.' And to fully understand this, you must invest in talent; a people-centric frame of mind must be naturally intertwined within any organisation. Therefore, alongside working with current employees, you must always keep the future in mind and be aware of where you as a leader can source new individuals to contribute to a thriving business.
PurpleBeach also encourages leaders to remember that hierarchies in business can not only be problematic, but stifling for those at the top and the bottom of said hierarchies. Emphasis should be put on teams and PurpleBeach highlights how the 'pirate mentality' of flat management practices can help improve innovation and encourage positive change.
One of the most important tips PurpleBeach has to offer is to discover your organisation's transformative purpose. This is the idea of working toward something bigger, adopting a common goal. If CEOs instill a higher purpose, there is no better motivator for employees, especially if they have had a say in what that purpose is. PurpleBeach has adopted this concept themselves and as ascribed to in the manifesto they explain 'By tying our work to something bigger - and understanding the extent to which our work improves the quality of life of millions of people - our employees are inspired to come in every day and fulfill that mission.'
These tips will create a committed and all-around happier workforce and help you as an industry leader to embrace innovation and assist your employees in embracing it with you. So remember, people are what holds up your business. And do not fear adapting if you are fully invested in an improved tomorrow.
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