Olympic skiing champion Lindsey Vonn went undercover and played the role of a ticket agent at the Vail Ski Resort in a video that went viral.
Vonn, along with his supervisor Jonathan Cowan, was seen in the video handing out tickets to visitors of one of the most popular ski resort in Colorado.
Vonn, who is currently recovering from an ACL injury that forced her to miss her title defense in the 2014 Sochi Olympics, was barely disguised in baseball cap and glasses.
The former Olympic downhill champion was not recognized by visitors even if she was chatty during her stay, and even if she introduced herself as "Lindsey".
One visitor seemed to have recognized Vonn and went close to her, telling Vonn that he dreamed about the skiing icon at night, prompting Vonn to respond: "That's super creepy."
"It was a lot of fun, three hours of hanging out with guests. Every guest was different and Lindsey was trying to play off the guest," Cowen told CBS Denver. "Everyone was a buzz. Especially the guests after they learned that it was Lindsey. It was total fun throughout the entire day."
Vail Director of Marketing Davy Ratchford said that there were few visitors who recognized Vonn, who were not included in the video, saying that the purpose of the experiment was to surprise their visitors.
"There were a couple of folks that recognized her that we left off because the concept was really about surprising people," Ratchford said.
Ratchford also revealed that the experiment was a huge success despite giving Vonn just a few guidance on her role, revealing that the video increased their sales for next year.
"We didn't give her any guidance on it. We just said we want you to come in and literally sell tickets to our guests and have fun with them," Ratchford said.
The video has nearly 200,000 views as of Monday morning, and Ratchford said that there could be more videos similar to it in the near future.
"We have some other ideas in the future of how she can interact with the guests," Ratchford said.
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