Twitter, social recruiting, and landing a job

By Althea Benloss | Jun 14, 2012 04:55 PM EDT

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Social networking sites have definitely grown in popularity, specifically Twitter. Compared to the job hunters of years ago, there are so many diverse avenues that can lead to a successful outcome. Twitter is an online social networking service that allows users to micro-blog in 140 characters or less, known as "tweets."

So, how exactly would one go about finding a job on Twitter anyway? 

There are several steps to follow in order to find a job via Twitter: 

#Transform your Twitter presence: "employer-friendly"

In order for employers to take you more seriously, you have to make sure your Twitter page is taken seriously first. Utilize the 160 characters in your Twitter bio and put up your job pitch and link to your CV/resume. Also, use a professional-looking photo and start tweeting with meaning; which means, tweet about your job search.

#Utilize your Twitter background

The background space on Twitter profiles is pretty extensive, so this is your chance to make sure what pops up on a recruiter's screen, does not scare them away. Promote yourself and create a professional-looking Twitter background. Try out this free template to design your own.

#Establish yourself as an expert in your field

Whatever field you are in, you need to represent that field entirely. It is important that you do not misrepresent and suddenly play the role of a medical doctor, when your true passion is Graphic Design. Besides your resume, your tweets regarding your specialty overtime will be an additional way to back up your knowledge and experience.

#Network

Networking is key! And this is elaborated upon in my article, "5 ways to avoid Job Search Frustrations."

Remember, it's about who you know. Yes, you're looking to meet new people, but it's about starting with the ones you know, first. There are tons of job recruiters out there who utilize Twitter to look for probable candidates. Before getting in touch with a recruiter, via Twitter, be sure to check out:

  * Their bio

  * Follower/Following ratio (How long have they been around? Do they follow people back?)

  * The link to their website

  * Whether or not the recruiter is a credible source, by asking others in your network

#Know who to follow

So, when it comes down to it, not the world of Twitter isn't always honest. There have been so-called facts trending and strangers taking the role of numerous well-known celebrities. If you are following a pretty well-known company, make sure it is verified.  However, there are some accounts that are legit and aren't verified, so you just have to be careful what kind of information you convey (as in anywhere on the Internet).

If you want to figure out exactly who to follow, break it down into a list of categories, so that it's easier. Whether its "Experts/Top Bloggers/Thought Leaders", or "Career Coaches" or "Marketing Recruiters," or "companies".

Head on over to that Twitter search box and start looking!

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