Taylor Swift Files Trademarks For The Word ‘Swifties,’ Pop Star Launching Her Own Streaming Service?

By Vivienne Ganmerc | Mar 20, 2017 07:11 AM EDT

TEXT SIZE    

It has been a while since there has been any news about Taylor Swift, and it appears that the pop star is laying low while she’s working on her new music. But according to a new report, it looks like the “Bad Blood” singer is about to go into business as she has filed nine separate trademarks for the word “Swifties.”

TMZ reports that Swift could be planning to take on the likes of Spotify, Tidal, Apple Music and Pandora by starting her own streaming service. The filed documents reportedly give the 27-year-old the right to brand a website “featuring non-downloadable multi-media content in the nature of audio recordings.”

Apart from the streaming service, the documents also detailed how the “Shake it Off” hitmaker is looking to launch a line of music products, which includes guitars, guitar picks, guitar straps, and drumsticks.

If the reports are true, then Swift is taking her battle with streaming services to a whole new level, as it was previously reported that the singer had a history of feuding with Spotify over royalties, which ended with her taking her entire catalog off the streaming service. She also had a minor dispute with Apple Music, but it was immediately resolved and Swift ended up working with them soon after.

However, Billboard reports that a source said that Taylor Swift is not going to launch a streaming service, but will go on a different angle. One particular trademark indicates that the singer will be taking her Swifties brand to computer software for mobile devices. Another trademark covers non-downloadable live music concerts, interviews, audio recordings, videos, articles, and blogs.

Majority of the trademarks reportedly concern merchandise such as jewelry and accessories, clothing, stationery, and writing materials, among others. One trademark hints that there will also be a Swifties online store, which means that the singer’s fans all over the world can easily purchase any of the Swifties-branded items.

With these trademarks locked in, fans will have a lot of Taylor Swift items and experiences to look forward to in the coming years. Her representative has yet to comment on the trademarks.

For more, check out Jobs & Hire’s report on the one advice that helped Blake Lively become a success.

pre post  |  next post
More Sections