You may know Emma Watson as Hermione and she may have regretted playing that character in the famous long-running book and movie franchise "Harry Potter" because of her bushy hair (as JobsNHire previously reported) but she knows her fashion and business goals.
Emma Watson is described to be one of the best examples of an actress who has personified her iconic role (Hermione) because of her wit, brilliance, beauty and intelligence. Movie Pilot has it that a while back, she launched her own ethical fashion line called "People Tree." The fashion line is targeted to young people who want to make an impact in the world.
Her clothing line is described to be Coachella-like by RHCloud. With her university degree and background in acting, she wanted to make a difference in the world. The actress explains: "I was excited by the idea of using fashion as a tool to alleviate poverty." Watson knew she can make a difference and raise awareness regarding humanitarian and environmental issues when it comes to fashion choices.
For example, do you know how and where your shirts were made and who made them? Emma Watson makes you think about those questions.
How did she do it? Ecouterre.com detailed that the famous actress collaborated with famous Italian Designer Alberti Ferretti to create a sustainable capsule collection. She also worked with Lancome authorities. Safia Minney, People Tree's founder and CEO describes how it is like working with Watson: "Emma is a... Person with an ethical and ecological vision that perfectly embodies People Tree's vision and philosophy."
All her efforts were geared towards the fair-trade women's community in Thanapara that People Tree supports. For Watson, it wasn't a celebrity vanity project, as a UN Women Goodwill Ambassador in July 2014, it is clear she uses her presence to create an impact in business, the environment and for women.