May 02, 2016 09:06 AM EDT

How To Build Your Personal Brand

Building your personal brand is imperative these days. Letting people know who you are as well as the skills that you have can make you stand out from the crowd.

According to Motto, "a personal brand is the perception someone holds in their head about you and your skills." People with strong personal brands dominate and attract.

The publication listed five tips on how you can build your personal brand. First, you should make a list of your skills and how these can help others.

Second is to build your intellectual property. It is described as "the knowledge in your head that you put on paper, on tape, online or on video for others to use."

In addition, create a uniform online presence that gives people easier access to your portfolio. You could start by signing up on various social media platforms such as: Facebook, Twitter, Instagram and Snapchat, among others.

Next, you can also start your own website. Moreover, enlist a professional photographer to take good headshots of you to use for your social media profiles.

Of course, an interesting personal bio that gives the readers a better grasp of your brand is significant as well. All Business added that one important thing about branding is authenticity. "You should know who you are and what you have to offer. Be clear about what you are about," the website wrote.

Lastly, after you have developed your web presence, you can now share the knowledge that you've gained to the world. You can produce an article, weekly video series or podcast, among others, with your local news outlets.

"Even the most hyper-local press coverage will help you stand out from the crowd and strengthen your personal brand," Inc. noted. "If a column seems too daunting to pursue, just continue to publish a steady stream of content on your website instead."

Building one's personal brand does not stop there, though. Just continue to produce unique, interesting content and share them to the world.

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