May 17, 2016 04:42 AM EDT

How Snapchat Can Help Tech Startups

Snapchat is so easy and yet so innovative. Originally designed as a communication mobile app platform, it has since evolved into one of the most popular social content platform.

According to Inc., the app's core allows users to take a picture or video, known as snaps, send the content to a private group of individuals. One can also broadcast a particular content to all their followers through a feature called Story.

The publication noted that one key indicator for Snapchat's evolution is that it now gives users the ability to gain fame through the app. Kylie Jenner and DJ Khaled are just some of the famous users that can give testament to the app's potential as a content platform.

Moreover, it was predicted that Snapchat would soon become the primary way for the startup community to share its content, network with one another and conduct business. This may even prove to be LinkedIn's demise.

Snapchat can be a powerful tool for tech startups in terms of networking and brand awareness. This can help new businesses to catch their audience's attention and grow.

The video-sharing app has several advantages over other social platforms. With just one click of the video function, users can easily share their thoughts to their followers. The 24-hour shelf life of its content also ensures a wider reach than live-streaming platforms.

Snapchat also gives startups the chance to show their authenticity to their target market. It is one of the best ways to engage your audience.

"As with any social media channel, think twice before you connect with someone from the office - especially your boss," Amanda Augustine, TopResume career advice expert, said. "Snapchat revolves around sharing raw stories in the moment... It won't allow you to carefully manage or build your brand."

Networking through Snapchat can work through "takeovers." This is when a user takes over the startup's account, which usually just takes a few hours.

Startups can also take advantage of product features such as Snapchat stories, geofilters and 3D stickers. Plus, the app is still in its early stage and a lot of new users are still signing up daily. It may be high time to use this tool for your business.

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