The television ratings of WWE haven't been yielding great results for the past several months, especially for its SmackDown Live. That's why when The Undertaker visited the Cleveland Cavaliers locker room before their first game of the season, rumors began swirling that the company is trying to lure the Cavaliers Superstar LeBron James in making an appearance at SmackDown and having a match against "The Phenom" himself.
According to the Inquisitr, TV ratings of WWE has been consistently falling. But officials of the company are saying that the drop in ratings is due to the return of Monday Night Football or the recently concluded presidential elections.
Nevertheless, WWE is keen on trying to increase its ratings, especially with the upcoming "The Road to Wrestlemania" and "WWE Royal Rumble". And one way of doing this is to use the company's big-name part-time wrestlers.
WWE has also used big celebrities and top athlete in other sports to help them in promoting their brand. This usually gives an additional boost to WWE and provide the company with a cool moment.
So when The Undertaker visited the Cavaliers locker room, executives were probably hoping that "The Dead Man" and James would face each other and have a moment. Unfortunately, it didn't happen, as James has not cleared the meeting beforehand, so his attention was focused on the game that night.
It has also been reported that James is strongly against PR stunts like what WWE did. He feels his celebrity status is something that should not be exploited.
Rumors are saying that The Undertaker was supposed to invite James to appear on SmackDown. Others are saying "The Dead Man" was going to challenge "The King" to a match.
But Chat Sports Net refuted the rumors, saying that right now there's no truth to the Lebron James-Undertaker match in SmackDown. The company though is using retired wrestlers like the Undertaker to make comebacks in hopes of reviving the fan's interest in the show.