T-Mobile is trying to lure AT&T Wireless Customers away from the giant carrier by offering them a one-year free access to DIRECTV NOW. All the customers need to do is to switch to T-Mobile and activate two lines from the Un-carrier.
According to a press release from T-Mobile, the offer, which is worth $420, began on December 16 and is for AT&T customers who "feel trapped... or who are just tired of being ignored by the mega-carrier." The company also mentioned that AT&T customers who want to experience DIRECTV NOW on a faster LTE network should also switch to T-Mobile.
John Legere, president and CEO of T-Mobile, said that AT&T has been focusing too much on its DIRECTV business "that they continue to ignore their 110 million wireless customers. Luckily, the Un-carrier's here to show them how to actually take care of customers!"
In order for AT&T subscribers to avail of the free DIRECTV NOW service for a year, they'll need to bring their numbers to T-Mobile ONE and to activate two lines. Once they do this, T-Mobile will be giving customers a $35 bill credit, which is the monthly subscription fee of DIRECTV NOW.
The problem with this offer is that it's too expensive for consumers just to get a free one-year access to DIRECTV NOW. Engadget reports that consumers who take up this offer will need to shell out a minimum of $120 a month for two lines.
The amount doesn't even include LTE tethering and high-definition video. An additional $25 a month is needed for consumers to be able to view any video in T-Mobile in HD.
Though the offer might seem appealing, looking at the numbers shows that it's not really that good of a deal, especially if you compare the prices to what the rest of the world is offering.
Hopefully, the recent news about a Japanese mogul investing in technology start-up companies can provide better competition for telephone companies. With more competition, consumers will have more options to choose from, which could result in better deals being offered.