Entrepreneurs may find it hard to keep up with all the changes in social media trends. However, keeping tabs of the changes would be a plus for a business, so it is important to be updated about the trends that would likely dominate social media in 2017.
For years now, the world wide web has been besieged by memes. In 2016, fake news took center stage, with global lawmakers, regulators and politicians pushing back against the possibility that made-up rumors and speculations will affect global markets and politics.
In 2017, fake news are expected to grow more than ever. The issue has gotten so big that huge tech giants Google and Facebook were forced to do something like restricting advertisements and imposing bans on fake news sites just to combat the social media epidemic.
While the thought that your business website can generate a lot of hits if you jump into the bandwagon of fake news, it is highly advised that you avoid this social media trend. Do not trade the trust of your clients and customers just to get the hits of your business website up.
Putting your business under the spotlight in the social media world will be as easy as buying social media ads, Fast Company reported. It appears that direct involvement of business with customers via social media has declined over time, so turning to advertisements posted on social media sites should be the next solutions.
If you are targeting younger consumers for your business, take advantage of augmented reality apps. The rise of "Pokémon Go" has catapulted augmented reality into fame.
Social media offer various ways that can boost your business. Jobs & Hire previously reported that social media marketing is a surefire way to get consumers interested in your venture. However, you still have to be careful about how you present your business to consumers, so steer clear of popular but negative trends.