Large companies have already decided not to advertise on YouTube and many more are reconsidering their advertising contracts as the online media company struggles to control placements of ads on hate videos. Companies that decided to stop advertising on YouTube include Marks & Spencer, McDonald's and Tesco, according to a report by The Independent.
At issue is the placement of the ads on extremist YouTube videos. Since companies use advertising to promote their brands, they do not want to be associated with negative videos, especially ones that promote hate.
YouTube has failed to monitor the placement of ads, so advertisements of companies can still get placed on extremist videos, including ones that promote hatred against the Jew and terrorist agenda. The issue pushed companies like AT&T, Verizon and Johnson & Johnson to stage a boycott against YouTube. The companies decided to no longer put ads on the platform.
The companies that decided to end advertising on YouTube at least until the online media company finds a solution to the problem are promoting brand safety. If ads are placed on extremist videos, there could be a misconception that the company is promoting such ideology.
Some companies are also reconsidering their advertising partnership with YouTube in connection with the issue. Irish ad agency Havas Media Ireland said it has also been in talks with its clients, including Hyundai and Emirates, regarding the possibility of pulling ads from YouTube.
Bloomberg News reported that JPMorgan Chase & Co., Telenor Sweden, Range Rover and Ford Motor Co. have already pulled their ads from YouTube. The list of companies that are thinking about doing so includes Nissan, Nilson Group AB and Axa. A Google spokesperson said it has given companies a way to gain more control over their YouTube advertisements.
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