Facebook is preparing to go all out in its quest to attract more advertisers on its mobile platform. The social media giant is readying the launch of its biggest business-to-business advertising campaign as it looks to improve the margins that it gets from advertisements.
According to a report on Adweek, Facebook will try to convince businesses to invest in mobile video ads, targeting mainly the company's smartphone users. A large part of Facebook's profits come from advertisements, so it is not really a surprise that the social media company is willing to put some money in a campaign that will boost its advertising business.
Bob Gruters, Facebook's U.S. group director, entertainment, technology and connectivity, multicultural, said the social media company plans to use all kinds of platform to promote the campaign. Facebook will use print and online platforms, among others, to let the public know about its advertising campaign.
The company's global marketing team that cooked up the plan wants the campaign to last for two months. The main targets of the campaign are media agencies and marketers that want to utilize mobile videos to promote their products.
If the campaign becomes successful, Facebook is expected to report another productive quarter or year for its advertising business. Attracting more advertisers that are willing to pay for a space on its online platforms helps Facebook become profitable.
Facebook's venture into live video is a different matter altogether. The Australian reported that the social media company eagerly jumped into live video without anticipating the problems that it will cause.
While several users had been willing to try out the feature, Facebook did not anticipate problems when it comes to censorship especially when the feature is being used to record violence, including murder and suicide. After several setbacks, Facebook Live's viewership had dwindled and the social media company still has to tackle censorship issues.
Jobs & Hire previously reported that Facebook introduced a clone of Snapchat's disappearing photo feature on its Messenger app.