Email is a powerful tool for any organization. It is important for business owners to use cold sales emails correctly to increase profits.
Forbes shared eight tips to help business owners use cold sales emailing to their advantage. Here are ways to send an email that will help your message come across to your target market and, more importantly, not be labeled as spam.
1. Personalize your message. Oftentimes, cold sales emails are done too lazily with generic templates. Although it's impossible to customize your message for hundreds of people, use your potential customer's first names, business names and/or titles.
2. Focus on your recipient. Don't go praising yourself with your business' long list of admirable qualities at the beginning of your email. Instead, tell them what you can do for them.
3. Promote yourself. Highlight the things that you were able to do in line with your recipient's industry. This would prove that you actually know what you're talking about and that you have a basic understanding of why your product or service will be relevant to them.
4. Be specific. This connects to personalizing your message and showing that you're on top of the trends. "Make sure that your emails are tailored specifically to each recipient's vertical in some way," the publication wrote.
5. Write a clear call to action. Do you want them to buy your product or avail of your services? Then be direct and tell your reader what to you want them to do after they finish reading the email.
6. Keep it short and sweet. Your contacts are busy people and usually have a lot of cold sales emails coming their way. It would make a greater impact if you kept your message concise.
7. Find another way to contact them. Email is more commonly used since it is cost-efficient and effective. However, it would also be helpful for your business if you follow your clients up with a call or send them a package with a brochure.
8. Skip the pleasantries. Opening your email with a "Hi! How are you today?" seems awkward. Just be direct. Geoffrey James, in an article for Inc., has shared that even starting with "Dear" would put up a red flag for the reader.