Jul 04, 2016 04:51 AM EDT

How To Build Customer Trust

Customer trust was built on handshakes and personal ties before. Now that technology has lessened the need for physical interaction with consumers, how can businesses be deemed as trustworthy?

"If you want people to trust you, you have to trust them first," Guy Kawasaki said. Entrepreneur shared four areas that businesses need to check in order to build customer trust.

1. Privacy

Customers nowadays are very careful about maintaining their privacy. Business owners can start by not asking more information from customers than absolutely necessary. Red flags often include companies asking for one's birth date, social security number, annual income and even a copy of the customers' ID or credit card.

2. Branding

Make sure that you and your business have an authentic personal brand. The trick is not to build your brand but to extract it. Majority of a global company's value is "intangible." This is composed of brand and customer goodwill. Google is a powerful tool for customers to learn more about your business. Develop and manage your social media pages well so that prospective customers will have a good impression on your company.

3. Customer Reviews

One of the most powerful ways to build customer trust is to generate good reviews for your product and/or service. It was noted that 90 percent of Americans admitted that their buying decisions are influenced by reviews.

Apparently, more reviews will give your business a better rank. Having a few negative reviews will also bring more leads than nearly all five-star reviews. Of course, responding to these reviews will boost customers' trust.

4. Company Website

Whether you like it or not, in today's modern world, customer trust is definitely affected by how professional your website looks. Create a sleek and sophisticated website that clearly provides your contact and business information.

Customer Think shared a few tips on how to build your customers' trust through content marketing. This will help establish credibility and trust with your target market.

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