Dec 14, 2016 10:19 PM EST

3 Simple Ways To Properly Integrate Social Media In Business Marketing

Facebook Annouces A New Product
Social media is one of the ultimate tool to leverage business on top of competitors.
(Photo : Justin Sullivan/Getty Images)

Social media is a great marketing tool that is credible for taking companies at the right spot in the market. However, utilizing social media for business requires proper integration. Fortunately, there are only 3 major ways to start with it.

1. As usual, identify the goals before anything else

Just like when starting a business, the very first thing to do when diving into the macro world of social media marketing is to identify the goals. Through this, there is a much clearer path as to the future of the company in social media marketing, and it would be much easier to evaluate the results of the integration.

According to Forbes, an entrepreneur must include one or more of the following objectives:

  • Increased brand awareness to determine if the social media endeavor is actually pulling the company on top of the pile.
  • Second is lead generation. Does the strategy allure enough or more than enough people in the target market?
  • Next, service and support to expand the reach of the company. Service and support through social media is a great way to tell the audiences that the company is just a tick away.
  • Lastly, reputation management. The fact that the company is visible and active on social media networks is already a little bit satisfying for the audiences. Sprinkle some more goodness into it like posting daily updates, sharing strategies, publishing reports, then the company's reputation becomes stronger.

2. Embrace the idea of content marketing

Content marketing is one of the strongest marketing strategies. By simply posting information about the products or services, the company becomes a place where audiences will refer on as per web research. This is directly influential to the company's reputation management. However, when posting information, one must not promote his or her company alone. In fact, the main objective here is not to do promotion but rather share valuable and credible information about everything in the market. Writing blogs and articles about the latest news and updates in the industry that the company belongs to is just perfect to stay in tune.

3. Video Marketing

Another simple way to connect with customers is through video. Youtube is just the perfect video-sharing website for this. Just like content marketing where information are shared through articles, video marketing is also a great way to increase the company's reputation and brand awareness by sharing valuable and informative videos. But then again, do not make too much promotion. Make the channel a place where everyone can learn something about similar products or services. For more social media marketing articles, check out a report by Jobs & Hire.

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