Feb 29, 2016 10:00 AM EST

3 Things That Are Different In The Job Search Today

By R S Ali

With the advent of technology, the Internet and all kinds of new innovations, life has changed dramatically over the past few years. The job search is no different. If you are looking for a job today, you will have to do things a lot differently. Here are some ways you have to adapt, according to leading authority Forbes:

1. It is now all about the company's needs.

You must have heard the term 'the right fit' for the company. What that means is that things are no longer focused on the job seeker's needs like they used to be. This might be because technology and the web have widened the potential candidate net.

Employers are looking for resumes and cover letters that they think fit in with their ideas.

Gaps in work history are not as big a problem as they used to be.

This is one apparently positive thing in today's world: employers seem to understand that with the huge amount of candidates in any industry, lay offs are a part and parcel of life. In fact, they also appear to appreciate that sometimes people take time off to start something of their own, and that this takes resources - the biggest of which is time. And that this might result in an unemployment status for some time.

2. People have personal brands.

Gone are the days when companies and products were the only ones that had personal brands. What sets you apart from all those other candidates out there is your personal brand.

It is equally important that you have an online presence proving it, of course. Potential employers will look for red flags thanks to all the cases of fraud out there. Inconsistencies in your information will set off their alarm bells, so watch out.

You want to be in control of your image, and tools like Brand-Yourself.com video tutorial is one of the best out there.

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