Have you heard the news? J.K. Rowling just hurled a spell on every smartphone users! Incidentally, three Harry Potter spells can be cast now by Android users and Fantastic Beast and Where To Find Them map can now be viewed in Google map.
With the latest Harry Potter spin-off to hit the cinema, J.K. Rowling can't get enough of the people's attention. She actually partnered with Google, and Warner Bros to bring her world into reality.
In addition, the tie-up consist of three Harry Potter voice commands, such as "Okay Google, Lumos" to lighten your flashlight, "Okay Google, Nox"to turn it off, and lastly, "Okay Google, Silencio" to turn your phone into silent mode.
On Forbes, Blair Rich, president of worldwide marketing for Warner Bros. said, "When we had Harry Potter, none of this technology existed," he added, "So to be able to creatively interpret this world through technology and allow people this very unusual kind of interaction with it, is really a marketing plus."
In short, the technology is the best way to bring Harry's fans into his world or vice versa. Now, even muggles can cast a spell, and they can bring out the wizard power in off through their smartphones.
Similarly, Fantastic Beasts, J.K. Rowling's latest spin-off will also be present in anyone's phone now. New York in 1920's, the fictional time period of the movie can be accessed through Google Maps.
The avid fans can go through the Magical Congress of the USA on Broadway, the Blind Pig Tavern, the Steen Bank at 14th and 8th Avenue, and the home of the Goldstein's near Madison Square Park with the help of the partnership, as reported ion Android Police.
In summary, the two J.K. Rowling invasion on the cellphones is an excellent marketing strategy. Before the movie, Fantastic Beasts and Where to Find Them debut, the people will be able to experience interactively its world and relive their Harry Potter dreams.